In 2025, Alpha Industries celebrated its 50th anniversary, marking half a century of pioneering innovation and expert craftsmanship in the wellness sector. Founded in 1975 as a family business, Alpha has grown into a global leader, with branches in Belgium, the United States, Moldova, and China. This milestone not only honored the company’s evolution but also paid tribute to the vision of founder Raymond Heeren, who was awarded the prestigious Nobilis Lifetime Award during the “Belgian Swimming Pool, Wellness, Swimming Pond & Pool House Builder 24/25” ceremony. This recognition acknowledged his groundbreaking influence on the wellness industry.

Throughout its journey, Alpha Industries shifted its focus from sunbeds to wellness solutions like saunas, infrared cabins, steam baths, salt caves, ice baths, and experience showers. Under the leadership of Raymond’s son, Koen Heeren, the company continued to blend traditional craftsmanship with advanced technologies to create high-quality, customizable wellness experiences. “From the beginning, we’ve aimed for perfection,” said Koen, reflecting on the company’s legacy. “We combine artistry with innovation to offer wellness solutions that stand out in both function and design.”

The anniversary celebration at Alpha’s flagship showroom in Hasselt showcased the latest cutting-edge products, including the Luxury Outdoor Mirror Sauna, the new IR Lounge Cabin, and energy-efficient cold baths. Guests were also introduced to new wellness innovations like the xs Sauna Trailer, custom-made wellness furniture, and advanced steam generators. Sustainability remained a core focus, with Alpha’s products designed to meet modern needs for eco-friendly solutions without compromising on luxury or performance.

Alpha’s success has always been built on strong partnerships with distributors, installers, and a dedicated team. These relationships have played a crucial role in ensuring that Alpha continues to deliver high-quality products and exceptional service. As the company looks to the future, Alpha Industries remains committed to further expanding its international presence and developing even more groundbreaking wellness solutions, inspiring people around the world to prioritize relaxation, recovery, and well-being.